Behind The Scenes: S/S 2018 Campaign

Date: 9th November 2017  Location: I Heart Studios, Bermondsey    Photographer: Sean Wakefield    

MUA & Hair: Holly Davies    Model: Vicky Lenton    Theme: Effortless Summer cool

With each new season comes a new campaign, and no sooner had the Autumn/Winter 2017 campaign been completed then it was time for our Spring/Summer 2018 campaign. This campaign will showcase the garments created for January to May. The main aim of the shoot was to create simple but effective imagery that shows the garments at their best whilst giving ideas of how they can be styled and worn.


When it came to the backdrop and props only the essentials were kept, keeping the images clean and unfussy; meaning the strength of the images came from the clothes themselves. Whilst the props were kept to a minimum the scene and feel of the shoot was created with a soft warm lighting, the finished look was one of the ‘golden hour’, those last few hours (that all selfie takers will know are the best time to get snapping) of a Summers day.  Shadows were a key part that added feminine detailing of flower silhouettes and shadows that added to that summer feel.


If you love our campaign as much as we do then keep your eyes peeled on our social media for more images and check the new in section on our website if something has caught your eye in the images.